Jarno kettunen biography

Jarno Kettunen.
Hello to you!
This Finn born in 1980 debuted as a fashion illustrator in a privileged place like Paris.

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Clients and Collaborations

Jarno Kettunen, born in Finland in 1980, is an award winning fashion illustrator and visual artist focusing on capturing the mood and energy of high fashion collections, performances, concerts, and personalities into minimal, yet energetic drawings and paintings.

He is a frequent fashion collaborator and does his now famous “live illustrations” at Paris fashion week shows including Jean Paul Gaultier, Dior Homme, AF Vandevorst, and Manish Arora. In 2014 he debuted at New York Fashion Week by making a portrait illustration of Diane von Furstenberg backstage at her spring–summer 2015 show. With his “Traveling Atelier” Kettunen creates live art experiences and performances such as portraying vip clients at the Jeffrey Atlanta fashion boutique, capturing the movement of dancers for the Royal Ballet of Flanders in Belgium, and drawing cast members of Alain Platel’s drag artist cabaret ‘Gardenia’ at Theater Rotterdam. Kettunen’s commissioned work includes live “behind-the-scenes” illustrations at a Coca-Cola 2018 FIFA World Cup Russia Global Creative Campa

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In Between; Color, Object is an exploration through thoughts about the process of experimental clothing design. Creativity happens in intuition. This work shows how one’s mind evolves into intuitive creations and how the “norm” in clothing could be thought of differently. All the excess is stripped off, leaving only the basics of a garment: blocks and objects. The motivation itself is purely concentrating on the visual aspects in the form of different objects. This project adapts the concept to fashion design.

By understanding the theory behind visual thinking, one can use it in making garments: the idea works as a tool but doesn’t determine the result. This project also approaches garment making and fashion in the engaging senses of abstraction in one’s trust in intuition. Kettunen trusts in his personal history and experiences as a maker, relying on his senses – touching, seeing, and feeling. Kettunen has painted silk fabrics in an experimental and intuitive process. Kettunen seeks to transform the philosophy and artistic practice of Laszlo-Moholy Nagy, Johann Wolfgang von Goet

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Jarno Kettunen

Drawing the ephemeral

The fashion industry seems to go faster and faster as days go by, and some voices asking to slow down have arisen. Nevertheless, fashion illustrator Jarno Kettunen won’t hear them. Not because he thinks that everything is alright with this fast pace, but because his way of working is based on capturing the moment, the mood, the already-gone. He goes to the backstage of fashion shows and ad campaigns to draw impulsively the most jaw-dropping look, a unique model’s pose or gesture, the overall mood. Now, Belgian publishing house Stockmans has released A Sketchbook as a Diary, a limited edition notebook-calendar for 2018 with some of the best drawings of his successful career, carefully arranged to begin the year in the most fashionable way.

Hello Jarno, can you shortly tell us the story of yours?

Hello to you! I am an illustrator and artist mainly focusing on quickly capturing the essence of moments and personalities into expressive and artistic ‘live’ drawings and illustrations. I travel around the world with my materials, dr